Chinese
平台特色
您可以藉此頁面說明了解我們進步的平台管理方式, 幫您提高廣告回收效益.
廣告物件管理 (以下說明為英文)
各類目標鎖定
商品規格
效果追蹤
成效回報
您可以藉此頁面說明了解我們進步的平台管理方式, 幫您提高廣告回收效益.
廣告物件管理 (以下說明為英文)
| Fast data pushes | Create campaigns and change banners relying on pushing real-time data |
| Ad inventory forecasting | Analysis of available inventory and traffic, in order to provide accountable forecasts |
| Campaign prioritization | Campaigns can be allocated at different levels of priority, according to the advertisers objectives |
| Campaign management | Pre-set the automatic start and stop of campaigns, according to different events that you can choose and customize |
| Campaign auto-optimisation | Maximise campaign performance by proprietary automatic optimisation algorithm |
| Data exchange | Custom integration for ERP, CRM or other systems can be implemented through Web Services, XML and APIs |
各類目標鎖定
| Technical targeting | Targeting based on ISP, domain, browser, language, plug-ins (i.e. Flash version), connection type and bandwidth |
| Day and week | Campaigns can be targeted on specific hours or days of the week |
| Geo-targeting | Targeting based on regions, cities, ZIPs (based on IP address) |
| Contextual targeting | Targeting based on the content of the page where the ad is shown (based on metatag) |
| Demographic targeting | Targeting based on socio-demographic information, derived from non-personally identifiable data |
| Frequency capping | Set the frequency of exposure for the user and every ad format |
商品規格
| Advanced creative management | Ads exposure can be weighted for specific purposes, or the system can automatically select the best performing creative display |
| Rich-media formats | All rich-media technology (Flash, HTML) is supported |
| Out-of-banner formats | Possibility to serve out-of-banner formats (expandable, overlay, interstitial, pop-up/under, site under) |
| Video ad formats | The platform serves every video ad format, including in-stream and in-banner formats |
| Dynamic banners | Content of banners can be created dynamically, to effectively target messages according to different user criteria |
| Third party ad-serving | Ad requests can be provided by a third party ad-server |
效果追蹤
| Post-click and Post-impression | Campaign analysis results generated from post-click and post-impression activities |
| Infinite actions tracking | Track as many activities as you want (i.e. web pages, leads, downloads, orders etc.), according to objectives and performance |
| Actions de-duplication | De-duplicate exposure, clicks and conversions on a daily basis |
| Anti-fraud click control | Our system uses the most advanced techniques to avoid click-frauds |
| Video advertising interaction tracking | Complete report of user interactivity with video ads (clicks, pause, sound on/off, send to friends etc.) |
成效回報
| Real time reporting | Reports are updated every hour, allowing testing and fast campaign settings optimization |
| Automatic reporting | Reports can be sent automatically via email at scheduled times to agencies and advertisers |
| ROI analysis | Customize ROI analysis to achieve the most out of your campaign |
| Advanced reporting | Advanced standard reporting, such as frequency to conversion report, time lag to conversion report etc. |
| Alerts | Customize email alerts, i.e. campaign has ended, campaign has achieved the goals, campaign is under/over delivering etc. |