Recommandations pour la publicité

BeWebMedia a adopté les standards IAB suivants:

Measurement Guidelines:
  • Ad Impression Measurement Guidelines
  • Ad Campaign Measurement Process Guidelines
  • Audience Reach Measurement Guidelines
  • Click Measurement Guidelines
  • Digital Video Ad Measurement Guidelines
  • Rich Media Measurement Guidelines
  • Rich Internet Application Guidelines

Ad Standards & Creative Guidelines:
  • Ad Unit Guidelines
  • Digital Video Ad Format Guidelines & Best Practices
  • Pop-up Guidelines
  • Rich Media Creative Guidelines
  • Universal Ad Package

Contracts & Privacy:
  • Privacy Principles
  • Terms & Conditions

Operational Efficiency Best Practices:
  • Ad Load Performance Best Practices
  • Best Practices for Rich Media Ads in Asynchronous Ad Environments
  • Billing Methods Best Practices
  • E-Business Interactive Standards
  • Interactive Advertising Workflow Best Practices
  • Interactive Campaign Setup Best Practices
  • On-Time Delivery Toolkit
  • Revenue Cycle Best Practices

Email & Lead Generation:
  • Email Guidance
  • Email Campaign Performance Metrics Definitions
  • Email Data Management Best Practices
  • Lead Generation Guidance
  • Lead Quality Best Practices

Digital Video Guidance:
  • Digital Video In-Stream Ad Metrics Definitions
  • Digital Video Ad Format Guidelines & Best Practices
  • Digital Video Ad Measurement Guidelines
  • Digital Video Ad Serving Template (VAST)
  • Digital Video Player-Ad Interface Definition (VPAID)