|
Recommandations pour la publicité
BeWebMedia a adopté les standards IAB suivants: Measurement Guidelines: • Ad Impression Measurement Guidelines • Ad Campaign Measurement Process Guidelines • Audience Reach Measurement Guidelines • Click Measurement Guidelines • Digital Video Ad Measurement Guidelines • Rich Media Measurement Guidelines • Rich Internet Application Guidelines Ad Standards & Creative Guidelines: • Ad Unit Guidelines • Digital Video Ad Format Guidelines & Best Practices • Pop-up Guidelines • Rich Media Creative Guidelines • Universal Ad Package Contracts & Privacy: • Privacy Principles • Terms & Conditions Operational Efficiency Best Practices: • Ad Load Performance Best Practices • Best Practices for Rich Media Ads in Asynchronous Ad Environments • Billing Methods Best Practices • E-Business Interactive Standards • Interactive Advertising Workflow Best Practices • Interactive Campaign Setup Best Practices • On-Time Delivery Toolkit • Revenue Cycle Best Practices Email & Lead Generation: • Email Guidance • Email Campaign Performance Metrics Definitions • Email Data Management Best Practices • Lead Generation Guidance • Lead Quality Best Practices Digital Video Guidance: • Digital Video In-Stream Ad Metrics Definitions • Digital Video Ad Format Guidelines & Best Practices • Digital Video Ad Measurement Guidelines • Digital Video Ad Serving Template (VAST) • Digital Video Player-Ad Interface Definition (VPAID) |
|
|
|