English
Campaign set-up
1. Decide your objectives
To advertise on BeWebMedia you must first define your campaign objectives (product communication, development of traffic to the site, generation of registered users, increase in sales, etc.). An account manager dedicated to you will help you identify the most suitable advertising products and commercial models to achieve your objectives.
To advertise on BeWebMedia you must first define your campaign objectives (product communication, development of traffic to the site, generation of registered users, increase in sales, etc.). An account manager dedicated to you will help you identify the most suitable advertising products and commercial models to achieve your objectives.
2. Define your target
BeWebMedia allows you to select multi-dimensional targeting options, such as demographic, geographic, temporal targeting, etc. You can also select frequency capping to optimize campaign results. Provide the make-up of the brand to assure contextual targeting effectiveness.
BeWebMedia allows you to select multi-dimensional targeting options, such as demographic, geographic, temporal targeting, etc. You can also select frequency capping to optimize campaign results. Provide the make-up of the brand to assure contextual targeting effectiveness.
3. Develop creative ads
Banners, e-mails, text and landing pages should always be developed according to the defined objectives and targets. Ads must be in conformity with BeWebMedia content and technical guidelines. Suggestions for the development of effective ads can be provided on demand by your account manager.
Banners, e-mails, text and landing pages should always be developed according to the defined objectives and targets. Ads must be in conformity with BeWebMedia content and technical guidelines. Suggestions for the development of effective ads can be provided on demand by your account manager.
4. Roll-on your campaign
Once BeWebMedia has approved your ads the campaign is ready to go online. If the ad network or affiliate network are used our delivery algorithm will take each campaign value into account (equivalent CPM), splitting the network traffic accordingly.
Once BeWebMedia has approved your ads the campaign is ready to go online. If the ad network or affiliate network are used our delivery algorithm will take each campaign value into account (equivalent CPM), splitting the network traffic accordingly.
5. Monitor and optimise results
Monitor and optimize campaign performance with advanced real-time reporting. According to on-going performance both ads (banners and landing pages) and type of commercial relationship with network publishers can be rapidly changed.
Monitor and optimize campaign performance with advanced real-time reporting. According to on-going performance both ads (banners and landing pages) and type of commercial relationship with network publishers can be rapidly changed.